The UNIQA Group Austria is one of the leading insurance groups in Central Europe and consciously unites Austrian identity with European format. In the eleven years since its formation, the UNIQA group has quickly established itself in both the domestic and the Central and Eastern European markets. 

More than 40 operational insurance companies of the entire UNIQA group in 21 regional markets currently have a premium volume of more than EUR 6.2 billion euros – of which about 38% was generated outside of Austria.  

With approximately 22,000 employees, 7.5 million customers serviced group-wide and nearly 16.5 million policies in 21 regional markets, UNIQA is among the most dynamic corporate groups in Central Europe.

For years, UNIQA has enjoyed a "A" rating from Standard & Poor’s.  

Austria
In Austria, UNIQA is the leading insurance group, with a market share of approximately 22% and more than 6,500 employees. In addition to the publicly listed corporate parent UNIQA Versicherungen AG, the group includes UNIQA Sachversicherung AG, UNIQA Personenversicherung AG, Raiffeisen Versicherung AG, Salzburger Landes-Versicherung AG, CALL DIRECT Versicherung AG, FinanceLife Lebensversicherung AG as well as service and financing companies.  

Not incidentally, UNIQA enjoys a brand awareness of 93% among the Austrian public and is the undisputed top brand for 51% of Austrians. UNIQA is also the clear innovation leader among the top ten Austrian insurers. 40 per cent consider UNIQA to be especially innovative. 

UNIQA in Central and Eastern Europe
Outside of Austria, UNIQA is pursuing a clear expansion strategy in Central and Eastern Europe. By intensifying foreign commitment, UNIQA sees the opportunity to create new space for expansion. In addition to the domestic Austrian market, UNIQA is also active in the Czech Republic, Hungary, Slovakia, Croatia, Poland, Italy, Switzerland, Germany and Liechtenstein. Over the last years, this list has been expanded to include Slovenia, Romania, Bosnia and Herzegovina, Bulgaria, Serbia, Montenegro and the Ukraine, Albania, Macedonia and Kosovo as well as Russia.  

Internationally, UNIQA is pursuing two different strategies: 
In Western Central Europe (Italy, Switzerland, Liechtenstein and Germany), the UNIQA group has a clear target group strategy with product specialties for specific customer segments and niches.  

In Eastern Central Europe, UNIQA has positioned itself successfully as an insurer that covers all industries. The goal across all of Eastern Central Europe is a uniform brand policy. An essential success factor here is a uniform and clear corporate structure and orientation, which is developed through equal cooperation among all foreign companies, ensuring that is accepted and implemented in the daily lives of all participants.  

Preferred Partnership with Raiffeisen
One very important factor for the success in penetrating new insurance markets is the Preferred Partnership of the UNIQA Group with the Raiffeisen bank group. This cooperation has been in existence since 2004 and now covers 14 Eastern and South Eastern European regions. Both partners profit from this partnership, which also offer positive prospects for the future thanks to the expected above-average growth in the region.